How are campaigns set up?

Campaign Structure

Campaign Organization

Every Google Ads campaign in AdBase is organized in a three-tier hierarchy:

1. Campaign

• Objective: Defines the top-level goal
• Scope: Sets overall budget, schedule, and campaign-level targeting.

2. Ad Group

• Budget & Bidding: Controls spend and bid strategies within this group.
• Targeting: Applies location, language, and audience segment settings.
• Structure: A single campaign can contain multiple ad groups.

3. Ad

• Creative: Headlines, descriptions, and assets (images, videos).
• Variations: Multiple ads per ad group for A/B testing.

This layered setup lets you:

• Focus on distinct goals at the campaign level.
• Fine-tune bids and targeting per ad group.
• Test different ad creatives for better performance.