Keyword Performance

Overview

The Keywords page helps you discover new search terms, organize them into groups, and track how each keyword performs—so you can zero in on high-value terms and cut wasted spend.

Discover Keywords from Your Website

• Paste a URL into the “Get keyword suggestions from a URL” field and click Get Suggestions.
• Review each suggestion’s:
  • Competition (Low / Medium / High)
  • Expected Impression Share (% of auctions you could win)
  • Monthly Searches (volume)
  • Top of Page Bid Range (estimated CPC)

Save & Organize Your Best Picks

• **Select promising keywords and click Save Selected Keywords.
• Switch to Saved Keywords to:
  • Create Groups with + New Group (e.g. “Holiday Deals,” “Brand Terms”)
  • Rename or Delete groups via the pencil and trash 🗑️ icons

Learn from Live Performance

• Go to Keyword Performance to see the actual Search Terms users typed.
• Key metrics for each term:
  • CTR (click-through rate)
  • Avg. CPC (cost per click)
  • Conv. Rate (conversion rate)
  • Impressions
  • Cost
• Use this data to:
  • Promote high-CTR, low-CPC terms into tighter ad groups
  • Identify underperformers wasting budget

Pause or Remove Unwanted Keywords

• Pause if a keyword:

  • Has CTR < 1% over two weeks
  • Avg. CPC exceeds your target CPA
  • Racks up cost with zero conversions

• Remove if a keyword:

  • Has zero impressions or clicks in 30 days
  • No longer aligns with your campaign goals

• Result: Frees budget for your top performers and keeps your account lean.