Ads Analysis

Overview

The Ads page lets you monitor and manage every individual ad across all your campaigns—showing performance, status, and quick actions in one place.

• Pick Your Date Range

  • Click 1W, 1M, or 3M at top-right to change the reporting window.

• Check Key Metrics

  • CTR (Click-Through Rate): high CTR (2 % +) means relevance; low CTR (< 1 %) may signal poor targeting or copy.
  • Avg. CPC (Cost-Per-Click): rising CPC erodes budget—watch for spikes above your target.
  • Conv. Rate (Conversion Rate): low (< 2 %) suggests weak landing pages or mismatched keywords.
  • Impressions & Cost: zero impressions → no reach; high spend with no conversions → budget wasted.

Pause Underperformers

• When to Pause:
  • CTR < 1 % for 7+ days
  • Avg. CPC > your target CPA
  • High spend with 0 conversions
• Toggle Status off to pause—this stops all ads in the group immediately.

Delete an Ad

Click the 🗑️ icon in the Actions column to remove an ad.